The annual Public Affairs seminar, Brand U: 2012 will be held Thursday, November 8 from 1 – 4:30 at the Student Dining & Residential Programs Building at Ikenberry Commons, Multipurpose Room 2025. A social hour/reception will be held from 4:30 – 5:30, directly following presentation of the ACME Awards. Doors open at 12:30 with the sessions beginning promptly at 1 p.m.

Click here for registration form.

Session One: 1:00 - 1:50 p.m.
Talking to ourselves…it's actually a good thing.
Panel Session: Larry DeBrock, Jan Slater, Ruth Watkins

Getting the right messages to faculty in the right way at the right time can sometimes be a challenge. Deans DeBrock, Slater and Watkins will provide insights and tips on how to speak to one of our most important constituent groups.

Break: 1:50 - 2:00 p.m.

Session two: 2:00 - 3:00 p.m.
Pecha Kucha-Style Presentations

(Links lead to archived presentations)

Fun and fast-paced sessions on a variety of topics. Speakers include Mike Thomas, UI Athletic Director; Jeff Unger, Director of the News Bureau; Stacey Kostell, Director of Admissions; Chris Harris, Director of Research for Public Affairs.

Break: 3:00 - 3:10 p.m.

Session Three: 3:10 - 4:10 p.m.
Keynote Speaker: Camille Baxter, University of Illinois Hospital & Health Science System

What you knew as the University of Illinois Medical Center is now part of a system that brings together U of I's vast health sciences resources into one powerful organization. Our hospital, seven health sciences colleges, and clinical research scientists are now under one banner. Camille Baxter, Director of Health Enterprise Marketing will share her experiences throughout this monumental change and discuss the branding challenges and solutions. Read more about Ms. Baxter. View presentation.

ACME Awards Presentation: 4:10 - 4:30 p.m.

Post-event Reception: 4:30 - 5:30 P.M.

---

Camille Baxter Biography

Camille Baxter is the Director of Health Enterprise Marketing at the University of Illinois Hospital & Health Sciences System in Chicago. The UI Health System consists of a 495 bed hospital, outpatient care facility, and multiple offsite clinical practice locations. In her role she is responsible for the development and implementation of marketing strategy to drive increased awareness and utilization of the inpatient and outpatient facilities through the use of a broad range of marketing execution strategies, including: community relations, communications, branding, and internal and external physician relationship management.

Prior to joining the University of Illinois, Ms. Baxter was the president of her own consulting firm, Impact Coaching and Consulting which built on her experiences leading business development and sales & marketing initiatives of increasing scope at Xerox Corporation, American Express, Citigroup Diners Club. She holds an undergraduate degree in communications from Loyola University in New Orleans and a Master of Arts degree from DePaul University in Chicago.