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Planning Your Marketing

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Marketing supports the strategic vision of your college or unit. Developing a marketing plan allows you to move your unit toward its strategic goals through communications specifically aligned to reach the appropriate audiences in the most efficient methods.

Effective marketing requires two components:  a consistent identity and a marketing plan. You develop a consistent identity through the messages and graphics your college or unit uses to define itself. By incorporating consistent messages into the communications vehicles of your marketing plan, you strengthen your organization’s ability to connect with your key audiences. Learn more:

Creating a Consistent Identity
Developing a Marketing Plan
Creating and Implementing the Action Plan

Contact Bridget Jamieson to learn more about our array of marketing services.