Web Project Management Guide Overview

1. Setting goals for the site

• Conduct a competitive analysis
• Identify audiences
• Interview your audience
• Field testing/User testing
• Conduct surveys and solicit feedback
• Document your goals
• Identify HTML standards and design specs
• Get approval

2. Create time estimates and define team members

• Key factors in creating your timeline
• Coordinating your team
• Generic project timeline

3. Content Review and Development

• Review site logs and current content
• Writing for the Web
• Check for consistency

4. Set up site structure and navigation

• Creating a site map
• Determine navigation
• Conduct user-testing (round 2) and make revisions
• Getting sign-off and approval

5. Finalize the timeline and content

• Designate an editor
• Tips for staying on schedule
• Create sub-deadlines
• Update department print publications

6. Begin visual design development

• Design goals and specs (based on analysis, survey, and focus-group testing)
• Homepage, template, and feature development
• User-testing round 3
• Approval
• Design freeze

7. Production and proofing

• Workflow examples
• Challenges and solutions
• Checklist

8.Site Launch and Maintenance

• Launch timing and publicity
• Tracking and feedback
• Site statistics
• Site maintenance