The News Bureau's Process

Once writers have identified news on their beat, either through their own reporting or through your suggestions they discuss with editors the best way to disseminate the news. These may include

• A news release
• Telephone calls or letters to reporters or editors
• Visits to news outlets
• Accompanying faculty and staff to professional meetings or to meet reporters
• Photos

News releases are created in the same manner that the news media create stories, with one added step: a final check by the source to ensure accuracy. Our steps include:

• Interview appropriate faculty and staff and review written source material
• Discuss content, target, and timing
• Write a draft
• Edit material - done by the director and associate director of the News Bureau
• Return to sources for check
• Make final revisions
• Copy and distribute news release

The News Bureau coordinates release timing with faculty and staff, to avoid jeopardizing an article's publication in a professional journal or a presentation at a professional meeting. In addition to serving faculty needs, such coordinated timing often creates greater news coverage by providing a current news hook for the story.