Public Affairs | Illinois

Public Affairs | Illinois University of Illinois homepage home page

Communicating with the News Media

Navigation

image of the boneyard creek along the bardeen quad

Departments

Resources

The News Bureau's Process

Once writers have identified news on their beat, either through their own reporting or through your suggestions they discuss with editors the best way to disseminate the news. These may include

News releases are created in the same manner that the news media create stories, with one added step: a final check by the source to ensure accuracy. Our steps include:

The News Bureau coordinates release timing with faculty and staff, to avoid jeopardizing an article's publication in a professional journal or a presentation at a professional meeting. In addition to serving faculty needs, such coordinated timing often creates greater news coverage by providing a current news hook for the story.