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Social media Best practices






This page provides broad guidance to the effective use of social media at Illinois.

Social Media in a Crisis Situation

Depending on the situation, we may find it necessary to post or respond on main campus social media channels regarding a tragedy or criminal investigation. Our practice -- whether it’s with traditional or social media sources -- is to connect people with accurate, reliable information.

Please remember that situations will often be evaluated on a case-by-case basis, and we will always be sensitive to the wishes of the immediate family members affected. See the complete guidelines for social media in a crisis/tragedy situation.

Before You Begin

Social media is just one element in an integrated communications plan. Keep in mind that you are representing the university. Bring your personality to your professional social media postings, but leave personal postings to your own social media.

Use social media only if you have set time aside to:

Create a Social Media Communications Strategy

Create a Distributed Management System

Know the Risks

Be aware of the issues and consequences involved in relying on the use of third-party services for social media. Many vendors have poor or non-existent customer support. It is often difficult to find contact information to resolve problems.



Posting Policy

You may wish to create and post a policy regarding the type of commentary permitted on social media accounts. The posting policy currently used on the campus Facebook page is:

Comments, links, photos and videos are welcome on all University of Illinois at Urbana-Champaign social media platforms. All postings should be relevant to the University of Illinois at Urbana-Champaign community, are reviewed and are public.
Posts can be removed for any of the following reasons, at any time, if they: use obscene, threatening or harassing language; disclose information that is confidential by law or regulation; promote or advocate illegal activity; violate copyrights or trademarks; are commercial advertising, unsolicited self-promotion, SPAM, or solicitations; or endorse or oppose anyone campaigning for election to a political office. All users, including page administrators, are subject to the terms of service of each social media site. Comments posted here do not represent the opinions of the University of Illinois at Urbana-Champaign.

Snapchat guidelines

Social Media Directory

Join the Social Media Listserv

Send an email to to subscribe to the campus social media information exchange list.

Submit Content

If you have news that you would like the main campus social media feeds to consider posting, please submit it using this form. The short URL for the form is

Content Resources

Take advantage of these campus resources in order to share relevant information on your social media pages. Here are some ideas for gathering content:

Like or follow other campus units on social media to share their content to your page.

Using standardized Hashtags

When writing posts for Facebook, Twitter or Instagram consider using a hashtag. Hashtags are used as keywords, so anyone doing a search for that hashtag may find your post. If possible, work your hashtag into your sentence (Welcome to the #ILLINOISfamily! #IlliniPride). Avoid using more than three hashtags in a post.

Suggested hashtags: