StratCom is providing training resources for communications and marketing professionals across the university.

Design

Connecting to University Design Resources

How to Create the Block I Photo Frame

Marketing

Project Management for Marketing

Marketing Analytics Foundations

Messaging

Common Editorial Mistakes and How to Avoid Them

Supporting the Illinois Brand in News Writing

Utilizing the Brand Personality and Tone

Photo/Video

How to Search the Image Database

How to Create Dynamic Portraits

Social and Ads

Essential Questions to Ask when Branding your Social Media Accounts

Crafting a Consistent Social Media Aesthetic Using the Illinois Brand

Web

How to Implement a Custom Title Tag using the Illinois Theme, HTML, WordPress and Drupal

How to Implement Iconography and Graphic Elements Effectively